PROMOTION

What is promotion ?

A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful. In many workplaces, people actively work towards this goal and its accompanied benefits. The term is also sometimes used to refer to a general change in status such as a graduation, which is why some parents may find themselves attending a “fifth grade promotion” instead of a fifth grade graduation.

Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility. This is usually a cause for celebration, as it indicates that the employee has a potential for development and long employment within the company. The new position may include supervision responsibilities, as the employee becomes responsible for administrative assistants and other staff. These responsibilities should not be taken lightly, as most employees look to their supervisors for guidance and examples of appropriate workplace behavior.

The new job may also require more work, which goes along with general increases in responsibility. This work may be more complex or more interesting, however, so most employees are happy to take it on. In recognition of the increased workload and status of the employee, most employers offer a pay raise as well, and employees may become eligible for additional benefits. In a ranked system like the military or a fire department, it may be referred to as an increase in rank or grade, and the employee's pay will be adjusted according to a rigid scale.

Notification of a promotion and congratulations are usually offered by a supervisor or high ranking member of the company. A worker who has been selected for an increase in rank should be aware that this is an good time to engage in negotiations, such as a request for a change in hours, because the employer is indicating that the person are valued as an employee. When a person is promoted, he may have to sign paperwork indicating the new position and noting any changes in pay.

Not all people view an increase in rank as a cause for celebrations. Some people, for example, prefer to remain in lower positions so that they can stay in the field in professions like policing. Others enjoy jobs with light responsibilities, despite the lower pay. In some cases, it is possible to reject such a promotion, although an employer may be puzzled. In others, this is not an option.

What is promosion sales ?

Sales promotion is the process of persuading a potential customer to buy the product.  Sales promotion is designed to be used as a short-term tactic to boost sales – it is not really designed to build long-term customer loyalty.

Some sales promotions are aimed at consumers.  Others are targeted at intermediaries (such as agents and wholesalers) or at the firm’s sales force.

When undertaking a sales promotion, there are several factors that a business must take into account:

• What does the promotion cost – will the resulting sales boost justify the investment?
• Is the sales promotion consistent with the brand image?  A promotion that heavily discounts a product with a premium price might do some long-term damage to a brand
• Will the sales promotion attract customers who will continue to buy the product once the promotion ends, or will it simply attract those customers who are always on the look-out for a bargain?

There are many methods of sales promotion, including:

• Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price
• Competitions – buying the product will allow the customer to take part in a chance to win a prize
• Discount vouchers – a voucher (like a money off coupon)
• Free gifts – a free product when buy another product
• Point of sale materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there.
• Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other offers

Loyalty cards have recently become an important form of sales promotion.  They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back.  They also provide information about the shopping habits of customers – where do they shop, when and what do they buy?  This is very valuable marketing research and can be used in the planning process for new and existing products.

                                                                     

Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material (e.g., something more for the same price).

Sales promotions are often confused with advertising. For instance, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. While the delivery of the marketer’s message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion. The factors that distinguish between the two promotional approaches are:

1. whether the promotion involves a short-term value proposition (e.g., the contest is only offered for a limited period of time), and
2. the customer must perform some activity in order to be eligible to receive the value proposition (e.g., customer must enter contest).
   The inclusion of a timing constraint and an activity requirement are hallmarks of sales promotion.

Sales promotions are used by a wide range of organizations in both the consumer and business markets, though the frequency and spending levels are much greater for consumer products marketers. One estimate by the Promotion Marketing Association suggests that in the US alone spending on sales promotion exceeds that of advertising.

10 Sentences Indicating PRESENT TENSE

1. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful
2. Sales promotion is the process of persuading a potential customer to buy the product. 
3. Some sales promotions are aimed at consumers.
4. Loyalty cards have recently become an important form of sales promotion.
5.  They also provide information about the shopping habits of customers – where do they shop
6. Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back.
7. This is very valuable marketing research and can be used in the planning process for new and existing products.
8. Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity.
9. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product
10. One estimate by the Promotion Marketing Association suggests that in the US alone spending on sales promotion exceeds that of advertising.

10 Sentences Indicating PAST TENSE

1. Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility.

2.      In a ranked system like the military or a fire department, it may be referred to as an increase in rank or grade, and the employee's pay will be adjusted according to a rigid scale.

3. A worker who has been selected for an increase in rank should be aware that this is an good time to engage in negotiations
4. When a person is promoted
5. Sales promotions are often confused with advertising
6. what is contained in the message
7. Sales promotions are used by a wide range of organizations in both the consumer
8. In many workplaces, people actively work towards this goal and its accompanied benefits

9.      These responsibilities should not be taken lightly, as most employees look to their supervisors for guidance and examples of appropriate workplace behavior.

10.  it is not really designed to build long-term customer loyalty.